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Roslyn and Brian Rich are the founders of Wombaroo Food Products which operates from Adelaide, South Australia. Roslyn is a hospital scientist specialising in microbiology and haematology and has worked as Senior-In-Charge in hospital pathology laboratories.  Brian is an industrial biochemist and worked in the pharmaceutical industry as a production and product development manager. In 1967 they founded a food manufacturing company that successfully marketed a large range of food products to the grocery trade. In 1976 this company was sold and a research laboratory was established to investigate the nutritional and energetic requirements of native birds, in particular honeyeaters and lorikeets.  In 1982 the laboratory was relocated from Sydney to Adelaide and with the involvement of local veterinarians and Adelaide institutions, research was extended into the nutritional requirements of juvenile marsupials.

Wombaroo Food Products started in 1984  producing specific milk replacers for different animals as well as specialised diets for birds.  In 1987 Colin Rich joined the company.  His expertise as an ornithologist and aviculturist was instrumental in the introduction of the Passwell range of bird foods.  In 2000 Samantha Rich joined the company bringing with her several years of experience in marketing and customer service. Gordon Rich joined the company in 2005 and has experience as a Chemical Engineer in the processing and manufacturing sector.

Apart from selling products to wildlife carers, aviculturists and animal breeders, we also supply specially formulated milk products for animal studies to the Department of Paediatrics at Flinders University, University of Sydney, Westmead Hospital, The Children’s Hospital Research Institute, and the Women’s and Children’s Hospital Adelaide.  We have supplied individual researchers at the University of Tasmania, University of New England, Australian National University, Adelaide University, Flinders University and Charles Sturt University with animal and bird foods for their particular studies.

We have supplied specialised bird foods and advice to the following recovery programs, the Black Stilt in New Zealand, the Magpie Robin in The Seychelles, the Regent Honeyeater in New South Wales, the Helmeted Honeyeater in Victoria, the Black-eared Miner in South Australia and the Yellow-tailed Black Cockatoo in South Australia.

We have supplied milk replacers to the World Society for the Protection of Animals for orphaned Orang-utans in Borneo, Taman Safari for Sumartran Tigers and to the Northern Hairy-nose Wombat recovery program.

Our Lorikeet & Honeyeater Food, Insectivore Rearing Mix, Finch Soft Food and Parrot Pellets & Crumbles are used extensively as maintenance diets at institutions such as Taronga Zoo, Adelaide Zoo, Currumbin Bird Park, Gorge Wildlife Park, Territory Wildlife Park, Healesville Sanctuary, Department of Conservation and local councils.

We are continuing our research into the nutritional requirements of captive and wild birds and animals and have developed several products specifically for zoos and captive breeding programs.  Some of the above organisations have assisted us by trialing these new products.

Wombaroo Food Products and Passwell foods can be sourced throughout Australia from vets, pet stores and wildlife groups.  The products are also available in New Zealand and the United States.


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